Mission / Strategie
“CJ WildBird Foods Limited aims to make significant, recognisable contributions to the protection and welfare of nature, environment, wild birds and other wildlife”.
We must offer our customers a range of products and services to create a wildlife friendly environment. We must work together with many wildlife organisations and charities throughout Europe to ensure the products we design and develop are suitable for the wildlife they are intended, and to support the ongoing work to protect Europe's wildlife. Whilst doing this, we want to create an efficient, profitable business.